The Best Job in the Worldby Tourism Queensland
in January 2009
The whole campaign has generated a huge amount of publicity with the website having an amazing 2,000 hits per second with over 400,000 unique vistors in the first day and half. The campaign to date has generated over 9,000 applications and 2.3 million visitors to site.
The campaign was first launched overseas, with small strategic ads placed in various nationals, supported by online marketing such as online PR, blogs (twitter), Youtube channel, social media sites such as Facebook, pay per click and natural search. All marketing activities drives traffic to the website which is simple but seductive. This campaign is a great example of how online viral marketing can work really well.
Sources from:
http://www.tq.com.au/
SPD4290 Viral Marketing by Wild Group
SPD4290 Online Viral Marketing
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